Posts by TomWalkden

  1. 21/06/17

    Smart Display: Automated Targeting to Reach your CPA Goals

    Google’s latest innovation in the world of Display advertising focuses on automated targeting to help reach your target CPA goals....

  2. 29/03/17

    Do Keyword Level URLs Work on the Display Network?

    I found myself asking this question when auditing some display campaigns for one of our new clients. They had an...

  3. 15/09/15

    Harnessing The Power of Google’s Search Remarketing Toolkit

    What is RLSA? Remarketing Lists for Search Advertising (RLSA) is not display remarketing, where image and banner ads follow you...