At Ingenuity Digital, we’re experts in fashion SEO. With a variety of high-end and high-street clients, we know all the best tips and tricks when it comes to producing SEO friendly copy that generates results.
Our fashion SEO skills have enabled us to help some of the best-known brands climb the ranks on Google to claim those all-important top spots.
Here’s how we do it and some of the key challenges faced when it comes to fashion SEO:
Creating Keyword Focused Content
Key words are one of the main things to consider when it comes to fashion SEO. Whether it’s search terms for a new product, trend or style, our technical experts find out exactly what it is people are searching for to come up with the perfect key words for your site.
While key words are one of the most important parts of fashion SEO, ensuring that we produce copy that sticks to your brand guidelines is also crucial. This can often mean figuring out ways in which we can fit key words in naturally with your brand’s tone of voice and style without losing SEO benefit.
Product Launches and Seasonal Periods
With the fashion industry having several different periods of the year which are much busier than others such as Black Friday, Christmas time and summer product launches, it’s vital that we direct traffic to our client’s sites in the build-up. As a result, we create campaign focused fashion SEO to help drive that all relevant traffic to your site, positioning you ahead of your competitors. We also have an understanding of the issues which out of stock items and sold out items pose and know what to do to resolve these.
Creating Content That’s Useful for Visitors and Drives Traffic
While great fashion SEO can be hugely beneficial for your site regarding rankings, it’s not always that user-friendly. We try to strike a balance between creating content that is exciting and fulfilling for visitors to your site while having the desired effect when it comes to SEO benefit by using a number of different types of content including landing pages, blog posts and category headers.
Our fashion SEO skills reach further than just what’s on the site; we also have the ability to crawl and find all of the legacy pages and content so we can gather historical link power from your existing pages.
No matter how big or small your fashion company is, our tailored fashion SEO solutions could be just what you need to boost your business. Get in touch with one of our fashion SEO experts on 0203 319 9510 today to find out what Ingenuity Digital can do for your fashion company.