Digital Marketing Strategy
Successful SEO campaigns need to be based on a strong, focused strategy.
There’s no point diving head first into a campaign without doing the relevant research and analysis to identify just what is required to be successful, and what that success will look like.
You need to discover which phrases drive the most traffic in your industry, what approaches have been successful for the competition and how much work is required to bridge the gap. Only then can you know what is required from a campaign.
It’s All In The Preparation
Before any campaign we carry out in-depth research of your competitors, so we can establish how much share of voice you have in your market. We compare you to your closest competitors so we understand the search landscape better in your industry and see who the real key players are in search.
Often this can yield surprising results, but it helps us to understand who the key players are online, rather than just focusing on the most prominent and well-known offline brands.
Once we have established who the real competition is and what they are doing, we carry out a gap analysis so we can see exactly what you need to do to move ahead of them.
Do they have a larger amount of quality content? Are they actively link building and running creative outreach programmes? Do they have more linking domains? This stage of the process will identify all the key issues, and highlight exactly what is required from a campaign for it to be successful.
How We Can Help
An in-depth understanding of your business ethos, objectives and goals provides the foundation for developing a robust digital strategy for you. Comprehensive analysis of data and intelligent interpretation will identify opportunities to maximise potential and unveil the scope for new initiatives.
This bedrock of detailed company and environment information enables the definition of a clear strategy and campaign implementation plan, blending the appropriate digital specialisms such as paid media, SEO, content marketing and social so they work together to maximise opportunities and deliver ROI.
Once we have this information and we fully understand the landscape, we can form a strategy which is based on detailed research and analysis, not just a stab in the dark. That means when we start the link building and content writing process we know what is required to succeed, and, more importantly, you do too.
We’ll listen to your business objectives and explore the digital marketing strategies that will help you achieve your goals.
Whether it’s international SEO, PPC, Conversion Rate Optimisation, Integrated PR, Content Marketing, Social Media or Programmatic we have the techniques and expertise that will increase your international web traffic and improve your revenues.