Fashion SEO Tips
The fashion industry has changed massively with the rise of online retail and ecommerce, as more and more consumers turn to fashion websites as their destination of choice for clothes shopping. Competition is increasing all the time as more online-only fashion retailers appear alongside mainstream brands and high street retailers who are starting to focus more on online sales. A quality website and online strategy is essential to drive traffic and increase conversions to your site, which our fashion SEO tips can make a reality.
Produce High Quality Fashion Content
Unique, good quality content is essential for any website hoping to execute a successful SEO strategy. In the world of fashion, the additional challenge is that a lot of this content will be made up of images rather than just text. These images will be the visual cue for selling products and increasing conversions on your fashion website, so they need to be of exceptional quality and combined with any accompanying text well.
With less space for text, you need to ensure every word counts, whether creating product descriptions, category pages and more. A few fashion SEO tips for writing quality content:
- Point out the item’s unique selling point (USP) and repeat throughout the text
- Use adjectives and sensory words to highlight its positives
- Answer any questions customers may have about the clothing within the text
- Ensure it is a genuinely useful source of information
- Avoid simply providing a description of what users can already see
All content requires a clear title, with an appropriate title tag and meta description as well. Using bullet points can be useful for customers who will only skim content, so putting key adjectives and selling points in bold can help.
Target Industry Events
The fashion calendar is one of the busiest out there, when one fashion show finishes another is always about to begin. Use these as great inspiration for creating blog content around timely trends and keywords. These may only provide a short term benefit but it can deliver a good boost to traffic and position your site as an industry expert. Plan in advance by creating your own calendar of when content surrounding such events will be produced and published.
Identify Fashion Keywords
‘Women’s shoes’ and ‘Men’s coats’ are incredibly common and will take a lot of time and effort to rank for. Instead, the best fashion SEO tips are to focus on long tail keywords and those that have recently been trending.
Use Google Keyword Planner if you have a Google account, to research long tail keywords and those with recent searches. As well as identifying keywords to spread throughout your content, it can help inform and influence future blog posts and content. Remember to use targeted ones in your page titles, tags and the first sentence of each page, as this is good SEO practice.
Effective Site Structure
More and more consumers are searching and buying through mobile, so optimising your fashion site for smartphone is a must. Organise products into appropriate categories and ensure all pages are clearly visible and linked. Unlinked pages may never be seen, which not only means customers will find it hard to see the products but so will search engine crawlers, which is bad for SEO. Include a search bar for user convenience as well.
Outreach
In order to rank in Google’s organic results, securing high quality links is one of the most important fashion SEO tips. Search for any existing mentions and get in touch with website owners to see if they can include a link back to your site and request links from local and industry directories as a good place to start.
Our fashion SEO services at Ingenuity Digital can help build, create and run fashion SEO campaigns to boost your online visibility, grow your outreach and more. Follow these fashion SEO tips and enquire about our services to see your fashion website achieve great success.