13/12/12 // Written by admin

Increasing Your Site Traffic at Christmas

Christmas is the busiest time of the year for retailers as consumers scramble to find presents and fill their stockings. In recent years, online e-commerce has played a larger role in Christmas shopping. Increasingly, consumers seem to prefer to shop online or from their mobiles over the holiday period. Not only can customers beat those long queues at the checkout, they can often find better deals as retailers realise they can save money by focusing on increasing their traffic as opposed to footfall in their bricks and mortar stores. As a result, it is becoming increasingly difficult for businesses to compete online at Christmas and drive high quality traffic to their sites rather than their competitors. Here are a few top tips for increasing your site traffic this Christmas.

Analyse & Optimise – Christmas is a great time to analyse your search traffic and find out which holiday-related phrases are sending customers to your site. Target new pockets of customers interested in your products over the festive period, by looking for Christmas related search phrases and optimising site content. Don’t forget foreign customers too. International SEO is on the rise and businesses are targeting foreign phrases to attract overseas custom.

christmas shopping infographic

Seasonal Content – Tailor content to the season trends to help drive relevant traffic to your site. By writing seasonal content, you should naturally appear for Christmas related phrases relevant to your industry. Write content that caters to Christmas shoppers and provide useful, informative and engaging materials that encourage them to visit your site. Post festive guest posts on sites within your niche to help steer traffic to your ecommerce site that is likely to convert.

Mobile Presence – Capture mobile traffic by catering to mobile phone and tablet users with mobile SEO. Ensure you have a mobile-friendly version of your site for visitors to help them purchase directly from their phones quickly and easily.

Discount Codes – Consumers spend more at Christmas than any other time of year. If you can offer them the same or similar products for less, chances are they will choose to shop online with you despite loyalty to other sites. Promoting discount codes and Christmas offers online can help to drive traffic to your site. Use discount code sites, social media and guest posts to get people talking about your amazing offers that are too good to pass up.

Personalise Emails – Email marketing is still a great way to drive traffic to your site when done correctly. Today, consumers are directed to websites, products and information that is specifically tailored to their needs, so why should they receive a bog standard e-shot about your products or services. Take the time to tailor emails to your customer base by segmenting them into buying personasthat reflect what they have bought previously and what they may buy in the future.

Get Social – Spread some Christmas cheer in your online community and start discussions about the holiday season. This is your chance to talk directly with your consumers and find out what they would like from your site at Christmas. Social media platforms are a great way of driving traffic to your site that is likely to convert. Research shows that whilst Twitter and Facebook aren’t necessarily the largest drivers of traffic, the traffic they do drive tends to spend more.

If you are looking for advice on increasing your traffic and Christmas or want to know how you can benefit from seasonal e-commerce trends with effective SEO,talk to the team today to see how we could help you.