Pay Per Click: PPC Services and Strategies
Pay Per Click (PPC) is a robust way for you to gain instant visibility in search engine results and is a perfect addition to your SEO strategy, as well as working as a stand-alone product.
Ingenuity Digital offers a complimentary PPC analysis to give you the full picture on where you stand in relation to your competition and what can be done to create a successful PPC campaign for your business.
This, in conjunction with a track record of implementing the recommended best practices in our client accounts and a healthy amount of activity across our accounts portfolio, has earned us Google Partner status, just one of the reasons why our clients trust us to manage their accounts and deliver consistently great results.
We have a dedicated team of PPC specialists, experienced in a wide range of industries.
We manage all aspects of PPC, including but not limited to display, search, remarketing, shopping campaigns, YouTube and social.
Our process is driven by manual data analysis, working with you to achieve your ROI goals.
You will benefit from a dedicated account manager and a team of executives, who will take time to understand your business and tailor your campaigns for peak performance.
Google Display Network
For companies looking for industry leading strategies to advertise on the largest global network of websites to target users across all devices and media platforms.
Our team know how to find the right users for your advertisements with our advanced knowledge of managed placements, contextual and audience targeting.
Increase brand awareness, generate interest in competitions or capture direct sales through our bespoke advertising campaigns.
Combined 12 years of technical experience allows our experts to use logic based optimisation to fine-tune throughout campaign lifetimes.
Fully transparent reporting.
As an accredited professional Bing ads company, the Bing and Yahoo network provides a meaningful share of search volumes with very competitive costs per click (CPC) and click through rates (CTR).
This allows for the creation and optimisation of powerful campaigns through an additional revenue stream, enabling your company to cover a greater percentage of the search engine market. The Bing/Yahoo network is not as competitive as Google and thus offers a great level of exposure at a lower cost, meaning we can capitalise on high quality traffic generated by our sophisticated campaigns.
Advertising on the Bing/Yahoo networks allows for a great level of ad flexibility where our ROI-driven approach to Bing ads can deliver strong results in an ever-evolving platform. Our team of experts ensures this network is utilised in ways to profit from the added level of publicity.
Remarketing – Google
97% of users don’t convert on the first click.
Who better to spend your valuable budget on than those already familiar with your brand, products, website?
Search Remarketing (RLSA): Experts in using remarketing lists for search advertising (RLSA) on the Google SERP to reconnect with existing users and display with personalised, innovative text ads to further drive sales and reduce CPA.
Display Remarketing: Combined 18 years of technical experience with utilising the power of the display network to reach out to existing users and keep your brand fresh in their minds, leading to reduced CPA’s, additional return and repeat business.
Dynamic Remarketing (Shopping): Users abandoning their carts without checkout? People viewing products without interacting? No problem for our Google Shopping Team who can help you reach back out to these people with personalised offers and capture that business!
Remarketing – AdRoll
Social Retargeting (Facebook, Twitter).
Standalone system utilising Cookies generated from Google.
Mobile device retargeting to interact with users on the move.
Advertising through the form of video has fast become a valuable tool for markets, reaching consumers in a more engaging manner than text and images ever can.
You’ll never be charged when users immediately skip your video which ensures charges are for pre-qualified traffic. This enables us to capture those who have a genuine interest in your product or service and optimise to ensure that these viewers are likely to react to our calls to action. Extensive control over demographic and device information facilitate the great level of control over YouTube campaigns and enable the creation of powerful video advertisements.
Similarly to display campaigns, YouTube allows for the management placement of adverts allowing for the precise targeting of high-impact targets such as brand pages and even specific videos. This allows us to exclude certain videos, brand pages and YouTube search keywords that we know have a low click-to-website rate and exclude where necessary.
Google Sponsored Promotions
Target users in their Gmail accounts, offering a range a rich media engagement ads with advance targeting options.
Pay only when a user engages with your ad.
Utilise advance targeting categories such as competitor domains, age, gender and profession to name a few.
Mobile searches are growing – accounting for 50% of paid search clicks by December 2015. We place great emphasis on setting up a mobile strategy for our clients in order to capitalise on the mobile search market.
Mobile responsive sites are critical to ensure user friendly interactions on smart phones. Our sister company Web Construct can produce mobile responsive sites tailored to your business needs.
Ads on mobiles have the added benefit of being able to run as ‘click to call’ ads in order to promote phone call leads only.
Mobile ads aren’t only about Google search they can also run on content websites, in app and video for additional exposure.
Reaching a customer on the go is now more important than ever and as customers switch between various devices before making purchase decisions becomes an integral part of the search journey.
It is critical for eCommerce sites to be present on Google Shopping, which is deemed the ‘digital shopping shelf’ for retailers.
Product listing ads use images which naturally warrant higher CTR% for ecommerce advertisers.
Easy set up for ecommerce advertisers you just need a product merchant feed set up.
Online shopping opportunities are expanding are there are additional platforms to recreate the success of Google Shopping ads such as Amazon ads and eBay.
Multilingual & International PPC
For many of our clients, international paid search is an effective, quick and financially ‘safe’ way of exploring and breaking into new, valuable global markets.
A rising number of UK businesses is finding expansion into new countries to be key to their growth, as reaching further with their digital marketing can prove very effective in approaching and catching the attention of international consumers.
Our dedicated teams are managing campaigns in over 20 languages across all the main search engines, working alongside native speakers of the target foreign languages, thus combining our supreme PPC expertise with linguistic accuracy, expert local knowledge and cultural insights.
When it comes to creating high impact, bespoke multilingual campaigns, the use of in-depth knowledge around local search behaviours, patterns and trends is crucial. We take every step to ensure that even the smallest parameter of a campaign has been customised to reflect the local market environment.
For the creation of localised keyword lists and ad copy we take into consideration all those small things, such as relevant idiosyncrasies, colloquialisms and linguistic nuances that will earn the trust of the targeted audience and appeal to their taste. Making sure that nothing is lost in translation is a goal we never compromise on.
Ingenuity Digital provides you with a dedicated team of experts which allows for highly efficient and consistent management and reporting across the various target territories.
Get In Touch Today For A Free Audit Of Your Website
Our internal teams will also liaise to ensure that all the lessons learned through both paid and natural search can benefit each other. As such, we can maximise the benefits of both channels and deliver the best possible ROI from your campaign.
If you’d like to explore how Ingenuity Digital can help with your PPC strategies and would like to receive our free PPC audit, fill in your details in the contact form below and we’ll be in touch.
Whether it’s SEO, PPC, conversion rate optimisation, integrated PR, content marketing, social media or programmatic, we have the techniques and expertise that will increase your web traffic and improve your revenues.