Google Shopping Campaigns
It is critical for ecommerce sites to be present on Google Shopping, which is deemed the ‘digital shopping shelf’ for retailers.
Product listing ads use images which naturally warrant higher CTR% for ecommerce advertisers. Set up for ecommerce advertisers is easy, you just need an established product merchant feed.
Online shopping opportunities are expanding and there are additional platforms to recreate the success of Google Shopping ads, such as Amazon ads and eBay.
Google Shopping campaigns allow you to sell your products to the shoppers that matter the most to you and your business. You only pay when they click through to your website or view your local inventory, and you can target customers who are at home, on the go or even in-store.
Google Shopping provides users and customers with an easy-to-use platform, allowing them to compare products and prices at a glance, with all of their relevant listings displayed in one place.
Google Shopping means that a user can view all the relevant items on the search page, complete with images and prices, rather than clicking through to many different websites and finding out costs individually.
A Google Shopping ad is more than just text, it shows the user a photo of your product, a title for it, a price, a store name and much more. They’re perfect for promoting your online and local inventory, as well as boosting traffic to your website or local store, as well as generating better quality leads.
Google Shopping Management: Perfect for e-commerce
This makes Google Shopping campaigns invaluable for any e-commerce retailer, as with correct management, a Google Shopping campaign can outperform generic search in terms of revenue and the cost of sales.
Product Listing Ads (PLAs) were the previous incarnation of Google Shopping, but Google has made many improvements since, which has also increased demand from users and retailers alike.
Now, using Google Shopping is far simpler and intuitive than PLA was. It allows you to use campaign priority settings so that you can serve particular orders over others, without needing to increase bids. This allows you to create campaigns that reflect the needs of your client. They’re also easier to optimise and perform significantly better.
Use Ingenuity Digital for Google Shopping Management Services
There are a variety of ways that you can structure your Google Shopping campaigns, too. Here at Ingenuity Digital, we have a diverse range of clients, which has helped us to try dozens of different campaign structures and analyse their performance.
We can help to create your first Google Shopping campaign, or provide Google Shopping management for your existing campaigns, optimising them along the way. If you’re interested in seeing what we can do for you, please call contact us today. We’d be delighted to hear from you.