Remarketing – Google
97% of users don’t convert on the first click, so who better to spend your valuable budget on than those already familiar with your brand, products and website?
Search Remarketing (RLSA): Experts in using remarketing lists for search advertising (RLSA) on the Google page results to reconnect with existing users and display with personalised, innovative text ads to further drive sales and reduce CPA.
Display Remarketing: Combined 18 years of technical experience utilising the power of the display network to reach out to existing users and keep your brand fresh in their minds, leading to reduced CPAs, additional returns and repeat business.
Dynamic Remarketing (Shopping): Are your users abandoning their carts without checkout? Are they viewing products without interacting? Our Google Shopping Team can help you reach back out to these people with personalised offers and capture their custom.
Remarketing – AdRoll
We undertake Social Retargeting on platforms like Facebook and Twitter and use a standalone system which utilises cookies generated from Google. We also engage in mobile device retargeting to interact with users on the move.
Advertising through the form of video has fast become a valuable tool for companies worldwide, as it helps reach out to consumers in a more engaging manner compared to text and images.
You’ll never be charged when users immediately skip your video, which ensures charges are solely for pre-qualified traffic. This enables us to capture those who have a genuine interest in your product or service and optimise to ensure that these viewers are likely to react to our calls to action. Extensive control over demographic and device information facilitates a great level of control over YouTube campaigns and enables the creation of powerful video advertisements.
Similar to display campaigns, YouTube allows for the controlled placement of adverts, allowing for the precise targeting of high-impact targets such as brand pages and even specific videos. This allows us to exclude certain videos, brand pages and YouTube search keywords that we know have a low click-to-website rate.
Google Sponsored Promotions
We can target users in their Gmail accounts through Google sponsored promotions, offering a range of rich media engagement ads with advanced targeting options.
You pay only when a user engages with your ad.
The advanced targeting categories include competitor domains, age, gender and profession, amongst others.