Public Relations is a traditional and well-established practice which companies have long employed to craft a positive image for their brand.
It used to be all about PRs schmoozing with journalists in return for good coverage, but in the digital age where anybody can say anything about anyone, that approach is no longer enough.
Online PR is a great way to look after your brand’s image on the web and to build awareness of it with potential clients and customers. Online press release distribution gets your brand noticed, builds your footprint on the web and allows you to dictate what people find when they are searching for your company.
At Ingenuity Digital we have carefully honed our online PR approach so that we only target the places on the web which deliver a great return and will contribute towards gaining fantastic exposure for you and your business. We know which outlets will get you the best coverage and which have the most potential to deliver you ranking success in the search engines. All in all, we know online PR.
Online PR Campaigns
But what exactly does an online PR campaign do for you and your business?
- Generates interest around you and your brand
- Highlights new and interesting information about your company
- Links you to key industry news so people associate you with influential industry activity
- Helps you dominate page 1 results in search engines for your brand name
- Creates a buzz around new product releases or company developments
- Develops positive references for you and your company
With such diverse benefits, it’s hard to argue against carrying out online PR. And when combined with an SEO campaign and active social media activity, you find yourself with a strong armoury of internet marketing approaches which can give your brand great exposure on the web.
Whether it’s international SEO, PPC, Conversion Rate Optimisation, Integrated PR, Content Marketing, Social Media or Programmatic we have the techniques and expertise that will increase your international web traffic and improve your revenues.