Spreading the word about your company and what it has to offer through effective social media will draw attention to your brand from your wider target audience.
As part of an integrated campaign, social media marketing will help you achieve brand coverage, build brand awareness, shape part of your SEO strategy and create additional opportunities to generate traffic flow to your website.
In fact, it is through social media that the majority of people engage with and follow the brands they are interested in, so social media marketing is a crucial part of any modern-day digital marketing strategy.
In order to manage your reputation on the web, as well as build relationships with your brand advocates who help to promote you, effective social media management is a must.
Facebook, Twitter, LinkedIn, Instagram, Pinterest and Google+ are some of the best known social media platforms, but there are a huge range of other sites which allow communities to interact and discuss what’s happening online.
When you have a strong social media presence, interest in and around your brand is generated organically through people discussing and sharing your social media content. This is why it is necessary to undertake a comprehensive and bespoke campaign which will interest your current followers and engage with new potential customers.
Social Media Campaigns With Ingenuity Digital
At Ingenuity Digital we have helped many companies shape their digital strategy through incorporating social media into their digital activities, simultaneously complementing any SEO, online PR or PPC campaigns being carried out. In order to have a robust digital approach, social media marketing shouldn’t be an afterthought, but an integrated piece of the overall strategy.
Be it for commercial marketing, social marketing, or anything in between, we have all your social media management needs covered, and will help maximise your digital presence by providing:
- The ability to build strong brand awareness
- Management of social media platforms to help interact with brand advocates and work with them to promote your business
- The building of a community of people around your brand who you can approach in the same way you would an email list
- Somewhere to create innovative campaigns which have the potential to ‘go viral’
- A way of managing your online reputation
- A place to provide customer service with a more personal approach
Get In Touch For A Free Audit Of Your Website
Whether it’s international SEO, PPC, conversion rate optimisation, integrated PR, content marketing, social media, social marketing or programmatic, we have the techniques and expertise that will increase your international web traffic and improve your revenues.