Here at Ingenuity Digital we love a great creative campaign and we’re not afraid to admit we sometimes take inspiration from the many examples out there in web land. These are just some of our favourites from the week ending 10 March, as chosen by Becky Gaskell, Digital PR Strategist here at Ingenuity Digital.
This week Net-A-Porter accidentally left image editing instructions on a model’s photo to inform the designer where they would like to make the model slimmer. This image was uploaded to the website and published on their site. As soon as the mistake was found the image has been replaced with the same image but without the editing instructions. A spokesperson for Net-A-Porter said the instructions were referring to the products rather than the model! Do you believe this? Unfortunately for Net-A-Porter this mistake was picked up by: Daily Mail, Telegraph, The Sun, Huffington Post and many more.
Women Take Off On IWC
In support for International Women’s Day, Easy Jet recruited an all-female crew to fly from Gatwick to Madrid. In total 15 female workers were involved. The flight was captained by Kate McWilliams, believed to be the world’s youngest female commercial airline captain. This was quite significant as data reveals there are roughly only 20 female pilots, resulting in an industry that is still less than 5% women. This was covered by the Daily Mail, BT and local coverage such as Get Surrey.
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Forget about working late, sweet talking your boss, or wearing the right thing. A new study by Oregon State University looked at the mood of 159 married employees for two weeks, revealing men and women were far more productive and engaged if they’d had sex the night before, resulting in a healthier work-life balance. Researchers also found people who brought work stress home had worse sex. This was picked up by several publications: Huffington Post and appealed to many health sites.