Here at Ingenuity Digital we suckers for a good creative campaign and we’re not afraid to admit we sometimes take inspiration from the many examples out there in web land. These are just some of our favourites from the week ending the 21st April of April, as chosen by Megan Askam, Digital PR Strategist here at Ingenuity Digital.
The most ‘instaworthy’ drink potentially ever has just landed. Starbucks has gone above and beyond with the latest addition to its menu. The ‘unicorn frappuccino’ is a mixture of ice, mango syrup, crème and sour blue drizzle (aka the dream). Not only has the announcement sent social channels into absolute meltdown (no exaggeration), but the new drink has managed to get the attention of all the major outlets in both the UK and US *googles nearest Starbucks*.
Posh fish fingers
Anyone with good/basic taste knows just how dreamy a simple fish finger sandwich with a side of ketchup can be, but Birds Eye went one step further (maybe even too far…) this week with its attempts at making the infamous fish finger sandwich ‘posh’… The rather unusual creation, which involves fish fingers topped with Brie went onto receive some interesting feedback this week from food fans, and a tweet from singer Rag’n’Bone Man that may have also helped boost the coverage. Mentions from The Sun, Daily Mail and Mirror to name a few.
Share a coke
Following the success of the first ‘share a coke’ campaign, Coke has come back with the latest re-vamped version of the campaign. The original, saw a surge in sales when the public were able to personalise bottles with their names. The new ‘holiday edition’ uses popular vacation destinations such as Hawaii, Bali, Ibiza and Miami to remind people of the refreshment and great taste that an ice-cold Coke can bring on a summer day. The campaign includes a variety of tactics including TV commercials, digital billboards, social media, and influencer marketing.