We understand that every sector is different and when we’re writing content for the travel and tourism niche, we help you to identify your business’s unique selling point (USP) and from there, put your consumers at the forefront of our content. Our content marketing services support your SEO, PR and Social strategies.
It’s vital that travel content is tailored towards a specific audience. The target market for travel content varies so much that they could almost be different sectors in themselves.
The descriptive guides created by our in-house Content Writers contain local knowledge, targeted keywords and calls to action, all of which is informed by the audience. We create content for a variety of online travel agents, each of which have their own USP. This includes, but isn’t limited to:
- Cost-conscious travellers
- Stag and hen destinations
- Gap year travel
- Adventure holidays
- Luxury travel
- Business travel
Whether your customers are cost-conscious or they’re looking for a luxury travel experience, our travel content aims to establish you as the authority. With our detailed guides, customers can put their trust in your knowledge of travel destinations and the travel sector in general.
Examples of content that we create include engaging local travel guides, top 10 lists of attractions, and posts about the history of the country. All of which is complemented by attractive visuals and graphics to capture your audience. Our customer-led content and campaigns aim to establish your brand authority and ultimately, sell your products.
Our ID team are more than just Content Writers – they’re experts in crafting a bespoke digital marketing strategy for your travel content. We provide online marketing for hotels, airlines, cruises and online travel agents. Take a look at some of our case studies to see some examples of our past successes.
Get In Touch Today For A Free Audit Of Your Website
We’ll listen to your business objectives and explore the digital marketing strategies that will help you achieve your goals.
Whether it’s SEO, PPC, conversion rate optimisation, integrated PR, content marketing, social media or programmatic, we have the techniques and expertise that will increase your web traffic and improve your revenues.