3 Creative Ways to Build Links
Link building can be a tiresome job, but the best ideas are usually the ones that get your creative juices going. Let your imagination run wild and link building can become much more fun and rewarding.
Below are 3 ideas for creative link building that should spark your interest and also have the potential to earn you some great links:
Summary Posts
These are a great way to get links, as well as fantastic promotion on social media platforms. By providing a quality summary of the best posts in your niche you can attract the attention of key people, as well as offer a great resource for everyone else. To make this as effective as possible the right outreach is required once the post is live. Inform the people you feature, and encourage them to share the post on social sites. This will give the post great exposure and will often lead to others featuring you in future summary posts or simply linking to the post itself.
Create a Niche Directory
Owning a niche directory can give you a lot of leverage to attract fantastic links. It takes some work and investment to begin with, but once it is live and has some strength you can use it to generate untold link power!
All you have to do is request a reciprocal link in return for someone submitting to the directory, with the twist being that the link they add points at your website and not back to the directory. This approach has some great legs and can feed your link profile for a long time.
Run a Viral Series
If approached correctly, a viral series has the potential to run and run. The key is to have a good enough idea which bloggers in your niche will be interested in. Come up with a title, like ‘My 5 Favourite Business Tips’ (if you’re in that niche) and write a blog post on it. Then tag 5 bloggers to write the same post from their perspective and each tag 5 more bloggers to do the same. You should target medium level bloggers as they are likely to have some good contacts, but be less suspicious of potential advertising/pr campaigns. If you come up with a good enough title and target it correctly, this idea can run and run.
Hopefully these ideas will help you on the road to link building success!