13/01/13 // Written by admin

5 New Year’s Resolutions for Your Digital Marketing Strategy

As we move into another year of link building, tweeting and optimisation fun, it’s a great opportunity to take some time to reflect on how you can approach your digital strategy in 2012.

Whether it’s finally getting around to the jobs which have been outstanding for months on end, or putting into action some new ideas which could harvest great results, now’s the time to get things moving!

Here are a few key New Year’s resolutions which will help your digital marketing exploits in 2012:

Slim Down

One of the big issues in 2011 was Google’s Panda update. In order to prevent any fights with future incarnations of the Panda, it’s worth spending some time slimming down your website. Consolidate pages which are doing the same job, and remove any which are duplicates or very low value. In the long run, this will save you a lot of time trying to correct issues after Panda has struck!

Old Habits, Die Hard

There was a time when spammy link building, article submissions and keyword stuffing would yield good rankings and increased traffic. Those days are gone, so if you’re thinking about putting time and resource into activities like those above then take a step back and consider what might be a better long term strategy. Sustainable approaches which always offer you a better ROI in the long term.

Get Social

Some people don’t like chatting to other people, especially online. But I today’s world of social media madness, social has to be a part of your digital strategy. Don’t take on too much too soon, just focus on creating a good following and community on the key platforms like Twitter, Facebook and Google+. The key is time, effort and interaction. If you do it right, you can create a community of brand advocates who will promote your brand for you.

Go Somewhere New

It’s easy to get bogged down in the world of Google, being the behemoth they are in the world of search. But look harder and you will see that there are plenty of opportunities out there on other platforms and in other search engines. This is particularly the case in foreign markets, so if you are considering an international SEO campaign then search engines like Yandex can offer extremely fruitful results.

Be Nice!

This may seem a little obvious, but it doesn’t always play out in the harsh world of business. The reality is, if you play nice and get along with people, you’re likely to get something back in the long term. Whether it’s helping people in your industry out or going the extra yard for customers, you’ll likely see something positive in return. This might be a nice link from an influential site or a positive mention on a social media site, either way it will help your business in the long run.