5 Tips to Kick Start Your Online Marketing in 2012
As we approach 2012, it’s a good time to take a step back and review your digital marketing efforts. How can you target your work next year to get better ROI, improved exposure and more success online?
Below are 5 recommendations for your digital strategy in 2012 which, if carried out with some care and attention, should help you reach new heights in your online exploits.
Streamline
2011 was the year of the Panda and made it essential that you get your website ship-shape in order to get maximum success from your SEO campaign. Start 2012 with a vigorous review of your website and identify unnecessary pages and sections which can be streamlined. Remove duplication and put the focus on the high quality content – every page on the site should be doing a job; if it’s not, remove it.
Get Social
In this day and age, it’s hard to believe that not all major brands are active on the key social media platforms. As the line between digital marketing channels becomes increasingly blurred, it’s crucial that you integrate your campaigns to gain maximum success. Social media is becoming increasingly important in successful SEO so it’s important that you are actively participating in your online communities. Ignore at your peril…
Market Your Content
The old adage of ‘content is king’ still rings true, but it’s no good having great content if you don’t promote it. Make sure you spend time and effort producing top quality content, and once you have it, go and tell the world! Using the social channels mentioned above, on forums, on other people’s website; it’s crucial to spread the word about what you’ve done. And it what you’ve produced really is great, then the leads and customers will follow…
Give Up Bad Habits
The days of spammy link building and keyword stuffed content are gone. If you’re spending your digital marketing budget on these kind of practices then now’s the time to change tack. High quality link building, content marketing and growing your social footprint will give you a much better chance of getting long term success online, and not leave you with your tail between your legs in 6 months time when results from an underhand approach evaporate.
Improve Tracking
If you don’t already, it’s time to track all your leads and sales and do it in more detail than ever. The new version of Google Analytics allows you to dig deep into where your customers are coming from – use that data to make your future marketing efforts even more targeted.
Those are our key tips for 2012, hopefully they’ll set you on the way to digital success next year!