Contract: LTAS SEO CONSULTANCY
Hurtigruten is a Norwegian cruise company that operates between Bergen and Kirkenes on country’s north and west coastline. Established in 1893 as a maritime freight and passenger service, the company now offers a range of voyages tailored around the wonders of Antarctica such as the Norwegian Fjords and the Northern Lights.
Approaching Ingenuity Digital in January 2013 with only a handful of phrases ranking on Google’s page one for their business, their goal was to increase online presence for terms surrounding ‘Northern Lights’ and ‘Norwegian cruises.’ The ultimate aim was to improve the flow of organic traffic to the site facilitated by our SEO support.
In light of the quite specific aims of the company’s SEO campaign, our team set to work on weaving key phrases into target pages; http://www.hurtigruten.com/uk/explorer-voyages/Antarctica/ focused on the keyword ‘Antarctica cruises,’ for example. By giving each page a clear message that enhanced both the site structure and content, we were able to help Hurtigruten climb the search engine rankings and establish the brand as a leader in this competitive market.
Although the client initially came on board with the aim of boosting its most prominent keywords, our consistent efforts have resulted in significant improvements in the overall SEO profile of the site. In recent months especially, site visibility for the whole domain has grown, as we continue to work with Hurtigruten to build the authority and online presence of the brand.