Milwaukee is a leading global manufacturer of portable electric power tools, providing heavy duty equipment and accessories to professionals throughout the UK and beyond. Established in 1924, the company continues to produce some of the most reliable and robust tools on the market.
Ingenuity Digital started working with Milwaukee UK in September 2014, when the client noticed a sudden and unexplained drop in organic web traffic to its UK site. It was our job to identify the problem and recover the flow of traffic as quickly and efficiently as possible.
Our SEO experts began by analysing search queries leading to the site, and soon found that the UK site’s ranking had dropped for the main branded terms around ‘Milwaukee.’ This was due to the coexistence of http://uk.milwaukeetool.eu/ with the main European site, www.milwaukee.eu. As both domains read in English, Google was choosing the latter to rank on page one.
Working alongside Netconstruct, we were able to implement international SEO techniques to fix the problem. By manipulating Webmaster Tool’s geotargeting settings and herflang tags, Google was sent a signal that the UK version of the site should be listed on Google UK, rather than the European one. It didn’t take long for the results to take effect, and for Milwaukee’s organic traffic flow to improve significantly.