Contract: PENALTY REMOVAL
Nursing Personnel is a part of Medical Professional Personnel Limited, connecting private hospitals and care homes throughout the UK with a pool of over 5000 health care staff available for work.
The client approached us in May 2014 after suffering from a Google Algorithmic penalty due to poor quality links. As a result, Nursing Personnel had seen a huge drop in organic non-branded traffic to its site, and initially enlisted Ingenuity Digital to help the company recover from the penalty within a space of 6 months.
Our experienced SEO team began by conducting a forensic link analysis (FLA) to identify the exact weaknesses that had led the old site www.nursing-personnel.co.uk to be penalised. When the results recommended that 99% of the link profile should be removed, our client agreed that it would be better to start afresh with a new domain than tackle the existing one.
The challenge therefore evolved in nature; instead of recovering the search engine ranking of an old site, our team was given the task of establishing a brand new domain with no authority within the same time frame. By July we had successfully launched www.nursing-personnel.com, and our focus turned to building up the authority of the site and visitor traffic through outreach and SEO.
As the 6 month window came to a close, we had successfully reached the goal of restoring Nursing Personnel’s flow of organic traffic. As a result, our client has signed a 12 month contract to build on these successes with the objective of further growing the domain’s authority into 2015.