Challenge

Petit Bateau is a global designer brand, offering quality clothing that combines French style with playful designs to children of all ages, as well as their parents. Founded in France in 1893, the company now operates in 72 countries around the world, with over 350 stores and 3200 franchise retail outlets.

The client approached Ingenuity Digital in May 2014, with some clear aims:

• Improve visibility in organic search for non-branded keywords
• Increase organic traffic
• Promote the website through blogger engagement and social interactions
• Increase revenue from organic traffic

Petit Bateau also wanted to increase online brand awareness in the UK with a holistic approach to SEO, improving the all-round effectiveness of the website, rather than targeting specific keywords.

Solution

In an effort to improve the overall online presence of Petit Bateau’s website, our search engine optimisation experts began thoroughly picking apart the structure and content of the site. From this, we were able to make several onsite recommendations to boost the SEO profile of the site, including content creation for top category pages, and title tags to help search engines find the brand online.

Alongside these improvements, we also began increasing the prevalence of tertiary phrases throughout the site. Phrases such as ‘newborn baby clothes UK’ would draw in a more specific segment of the company’s target audience who were at a later stage in the buying process. By tailoring the SEO in this way, organic search traffic was far more likely to increase conversion rates.

During the course of our relationship so far, we have already seen promising results from the SEO campaign, with more and more keywords ranking on page one, and a huge growth in online visibility and revenue as a result.