Category Archives: SEO

  1. Content’s Role in SEO

    You have most probably heard the phrase “content is king” used from time to time and, in particular, in the last few years.   Content truly is king for many reasons, but the main...

  2. Why Is Your International SEO Strategy Failing?

    Are you trying to expand into international markets? Is your strategy producing the results you want? You might think you’ve...

  3. Shopify SEO: Technical SEO Audit of a Free Shopify Theme

    I previously wrote an article focused on the SEO effectiveness of a default Magento 2 installation where I uncovered a...

  4. Google: Are Core Web Vitals a Game-Changer?

    Google has announced their Core Web Vitals update which is due to launch in mid-June this year before being fully...

  5. The SEO Metrics You Need To Report On

    As an SEO specialist, I spend a lot of time working on websites to make them rank better in the...

  6. A Look Back At Digital Marketing In 2020

    When we entered 2020, many digital predictions were made for the year ahead. Little did we know the world was...