Christmas is nearly upon us and 2017 is almost at an end. With that brings a whole host of memorable campaigns – but not all are festive and full of Christmas cheer. Here are just a few creative campaigns that have stood out in the past week or so.
“Believe in Christmas” – Lidl – Finland
Magical, heartfelt and beats all the UK 2018 Christmas ads hands down – soz John Lewis but your oversized furry monster just doesn’t quite cut it…
Source: Campaign Live (watch full video via the link)
Why’s it so great? A Christmas elf disguised as a little boy lands in the snowy back garden of a family home and quickly befriends the little girl who lives there. Together the pair have plenty of mischief in the run up to Christmas – which mostly consists of making their way through the entire contents of the Christmas day feast. Christmas Eve comes, and the girl’s family discover that the pantry is empty and that Christmas won’t be as full of food and drink as they’d planned – but don’t worry, it has a happy ending!
Lidl have absolutely cracked the Christmas advert game and despite this being a Finnish commercial, it translates perfectly into every language due to its lack of dialogue. If you don’t do anything else festive today other than watch this advert, then I couldn’t recommend it enough.
“Lucky Holidays” – National Lottery – Belgium
Another festive choice for this week’s creative roundup and whilst it’s not quite as evoking as the Finnish addition, it is a beautiful festive advert nonetheless.
This campaign is actually a follow up to one they released back in 2015 and is the story of a snowman who wishes he could join the family who made them for their Christmas festivities. Luckily, as everyone knows, wishes are more likely to come true at Christmas and so when the snowman wishes on a star, magical things begin to happen to make his dreams of Christmas come true.
This lovely little animation was thought up by agency, Mortierbrigade and directed by Blinkink’s Parabella – the clever people who were behind the trailer for The Great British Bakeoff earlier in the year.
“Separated” – International Committee of the Red Cross (ICRC)
Grand feasts and festive parties aside, Christmas is a time to think of those less fortunate than ourselves and this campaign released earlier this week by the ICRC will certainly make you do just that.
The campaign explores every parent’s worst nightmare: the moment their child goes missing. Whether it’s for a few seconds or minutes, the feeling of not knowing where your child has gone is perhaps one of the worst things you’ll ever feel, but imagine you’re separated from your family due to conflict or natural disaster in your country for days, months or even years.
Using actual CCTV footage of parents and grandparents in the moments following their children vanishing from sight (walking off in a busy public place or getting lost at the fair), showing you the desperation and heartbreak they go through whilst trying to find where they have gone. This is followed with the stark reminder that some families are separated for a lot longer due to awful situations far beyond their control, reminding you that no matter how hard you have things, there are others out there who are suffering more than you could even imagine.
#MeToo – Time Magazine
We couldn’t run this week’s creative inspiration without mentioning the ground breaking statement made by Time Magazine and their decision over their “Person of the Year”.
Source: Time Magazine
This year has certainly been a year to remember, with the actions and voices of a group of very brave individuals breaking boundaries, taboos and changing the world as we know it. Whilst people have been speaking out about the inexcusable actions of others for a while, 2017 has seen the #MeToo movement spark conversation, action and prosecution of some very powerful figures across the globe – but perhaps most poignantly, it has given both courage and a voice to those who were previously too afraid or “invisible” to have spoken up.
When Time Magazine revealed that their 2017 Person of the Year would be the “Silence Breakers”, they helped to spread a very important message and give an even louder voice to anyone who has ever suffered the same injustice.