Recent updates by Google have caused many websites to suffer in terms of rankings and traffic. These issues could have been caused by various factors adversely impacting on the revised algorithm, and may include the recognition of:
• Link schemes
• Duplicate content
• Spammy approaches by previous SEO companies
• Technical On Site Issues
Below are some quick checks you can do to see if your website has been negatively impacted by any of these updates and would highlight any issues we need to address. If your website has seen any of the changes highlighted below, please inform us at the earliest opportunity.
If you monitor your rankings then a significant drop in rankings between February and May could indicate you have suffered from the recent Google updates. Please inform us of any drop in rankings and when this happened, along with the type of ranking software or approach you use to measure rankings.
Have you seen a significant drop in traffic to your website at any point this year? If you are using Google Analytics and can see that traffic dropped at a certain point then please inform us of the date/time period when this happened so we can line this up with potential Google updates which the site may have been affected by.
A common trend we have seen in Analytics for sites being negatively impacted by a Google update can be seen below:
Have you received any messages or warnings in your Google Webmaster Tools account? This could be a general warning about the site violating Google’s guidelines or something more specific about unnatural link building. The message may look similar to that shown below:
If you have received any form of message like this in Google Webmaster Tools please inform us.