International SEO and Link Building

Businesses are going global in an attempt to increase their customer base. Just because your SEO and link building strategy works domestically, doesn’t mean it will work abroad. As a result, ecommerce websites must cater to a number of nationalities in order to sell their products and services worldwide. A good international SEO strategy must be adopted in order to compete globally.

If you want your site to appear in foreign search engines, there are a number of things you must do. Links still count when it comes to appearing in the SERPs. Link building in your own country can be difficult enough but when you are faced with multiple languages and foreign marketing practices; it can be a little daunting. Not only will you need to acquire inbound links from your target country, you need to acquire them naturally. As a result, there are a few things to consider:

Get Local 

It is important to become localised in your chosen region and acquire a local address if possible. Not only will this gain the trust of your target market, it will tell the local search engines that you are relevant and trustworthy. With increased visibility, it is more likely that local sites will link to you.

Multilingual SEO 

Google translate is not sufficient to gain the trust of consumers speaking another language. Research shows that no matter if users are bilingual, they still prefer to search in their first tongue. As a result, content needs to be written in the native language. It is not enough to simply translate word for word. Slang and colloquialisms could be favoured above the direct translation so it is essential to research key phrases thoroughly and to accurately translate content that speaks to the reader. All this will serve to create content that puts you as an authority within your niche within that country, helping you to attract local and relevant links naturally.