Ad Customisers: Time Savers for Large Campaigns

What are Ad Customisers?

Ad customisers enable your ads to be dynamic in real-time to your specific audience based on a data feed. This means your ads can be specific to what a user is searching for, where they are browsing and based on their device etc.

Benefits of Ad Customisers

With the ads being more specific to your audience this means relevancy will improve significantly therefore improving your quality score. Another benefit is you are in total control of the content being displayed on your ads through the data feed.

Deep Dive into Ad Customisers

Ad customizers are made up of parameters which are inside brackets such as {test}. Each parameter includes two parts: the data sheet reference and the column reference.

The datasheet is an excel spreadsheet which contains several attribute columns, these include price, text, number and date. These attributes are required to communicate with Google on how to format the data set in the sheet (see below an example of attributes)

You can also use additional columns attributes to target different campaigns, for example, if you want to target by ad group you’ll need to “Target ad group” and “Target campaign” columns.

So, what is the point of going through all this trouble when you could just create the ads and be done with it.

Well this is where ad customisers can really save you time!

Let’s create a scenario. Let’s say a client wants to promote several car offers, price, data or stock numbers across multiple makes and models, this would take a lot of man hours if done manually.

With ad customisers, all you have to do is update the data in each column within your datasheet and re-upload the sheet in AdWords and BAM, 100s if not 1000s of ads would automatically change saving you time! Below is how your edit would look.

If you are looking for further advice to manage your ppc campaigns, contact our experts today!