Producing regular, fresh content is essential for continued success in search rankings. To engage your audience and build a reputation as an industry authority, this content also needs to be unique and targeted to where consumers are in the buying process.
We start by breaking your target audience down into 4 main personas – the stranger, the visitor, the lead and the customer. A stranger, for example, might find your site through effective backlinks or ranking pages on Google, through an outreached article on a bloggers site, or through paid content promotion. However existing customers might be better targeted via owned assets such as email subscriber lists and social media followers.
By understanding the problems and requirements of the person who finds your content, you can personalise your output to offer solutions that will establish your brand as an expert in the field. By catering to the situation of not just new visitors to your site, but returning ones, you can expand and strengthen your customer base for long-term results.
High quality creative content is a crucial ingredient of any SEO campaign. Great copy will help you attract links, rank better and increase your conversions.
Benefits include:
There are many different types of content that could benefit your website. You may be looking for optimised landing page copy that will help your key sales pages rank in the search results, or perhaps blog content which helps draw in new readers and attract links to your site.
The key is to create valuable content throughout your website which will engage, entertain and persuade readers to take the action you wish. Actions may include signing up for a newsletter, filling out a lead generation form or purchasing a product, but whatever the outcome, quality copy can make it happen.
Instead of focusing on one area of your target market, or certain areas of content promotion, we take a multi-faceted approach that encompasses the whole range of tools at your disposal as an online brand. Whether you are a new business needing to target strangers via paid channels, or an established company launching a new campaign that can utilise earned and owned channels, Ingenuity Digital offers individual content strategy solutions.
At Ingenuity Digital, we have a specialist team of in-house copywriters who can create vibrant, stimulating content for you, which still incorporates all the necessities of great SEO copy. From informative, corporate copy for your homepage to informal creative ideas for your company blog, we can come up with the ideas which will bring you great results.
Whatever your content requirements, get in touch and we can provide you with the content strategy you need to complement your online marketing activity.
Our content strategy service dovetails with your SEO campaign which means it’s focused on delivering results which can be measured with monthly reports and KPIs to keep your campaign on track. We look at onsite metrics such as bounce rate and time spent on site to see how engaged your users are, social metrics, organic links generated by the content, and their strength.
By constantly measuring the success of content and promotion, we are able to refine the process for even stronger results. Content iteration – improving and recycling posts to generate fresh leads – can maintain your brand’s influence with minimal time and effort, by keeping your most popular content current.
Becoming the king of content requires strategy, so choose Ingenuity Digital to help you build your online empire, with a long-term approach to successful content marketing.
Whether it’s international SEO, PPC, Conversion Rate Optimisation, Integrated PR, Content Marketing, Social Media or Programmatic we have the techniques and expertise that will increase your international web traffic and improve your revenues.