Site Content: Writing Killer Copy that Converts
Google continues to drill it home to us, killer content is essential in helping your site to perform in the SERPs. So what is killer content? Yes we all know that it has to be well-written and engaging. But content that is great on one site, may not be on another. Relevancy is still essential in order to create naturally optimised web copy and a site with relevant content that is useful to your customers. Killer content not only helps you to be found, it can help you convert visitors into paying customers.
What is a website landing page?
Landing pages are the internal pages of your website; either the homepage (your main webpage) or internal sections of your site. It is beneficial for all online businesses to have optimised website copy. Professional landing page and homepage content not only optimises your site for search engines, but it can provide the web user / internet shopper with all the details and information that he or she is looking for.
What are the benefits of having optimised website copy?
•SEO – increased traffic with product relevant keywords and long tail variants.
•International SEO – Localised phrases and multilingual content can help you to pin point the traffic from the locations you are targeting.
•Website Relevance – relevant content encourages better rankings for your site.
•Conversion Rates – well written web copy will have the right amount of call-to-actions in all the right places, helping to turn visitors into customers.
•Website Usability – good quality content can improve visitor experience.
•Page Rank – website copy encourages organic linking, which can boost website PR over time.
•Image – professional content writers will use the most suitable tone of voice to get the right message across, while upholding your company image.
•Reduced Bounce Rate – engaging content can encourage web users to browse the rest of the site.
•Page Differentiation – differentiating the internal pages of your website with unique content will help Google index them, which increases the chance of them appearing in the desired search results.
If you are looking for international SEO copywriters to write your website copy, talk to a member of our content team today.
Source: brafton.com via WebMarketing on Pinterest