The Importance of App Store Optimisation

Dismissing App Store Optimisation or ASO would be a very foolish thing to do. Sure, your app is great and you’ve marketed it to hell and got lots of press coverage, but forget about ASO and your app might never see the light of day. There are hundreds of thousands of apps out there, both on IOS and android, so consumers wishing to find your app will find it very difficult. Consumers can be lazy, they want to be able to find your app quickly and easily, otherwise they’ll give up and won’t download. This is why ASO is an emergent demand.

As the use of mobile devices grows and grows, the more apps there are available to download and therefore the need for ASO also grows. Put simply, ASO is SEO for the mobile platform and has essentially the same goals. The first is to have the app as high up on the app store search page as possible, and the second is to cope with the search algorithms that Apple and Google employ to rank the apps on the page.

While search engine optimisation may only differ slightly for mobile platforms- the main differences being that users search with slightly different keywords and high ranking is more important- app store optimisation differs in that the algorithms may be different.

Source: asoprofessional.com via WebMarketing on Pinterest

•App Store Optimisation Keyword Volume Estimator from MobileDevHQ is a great tool as it lets your developers know how often a certain keyphrase or word is being searched for. It also gives you recommendations.

•Flurry is a free tool which allows you to further understand your app’s audience. From investigating how your audience use your app to helping you utilising the information to monetize your app, this tool is a must have.

•Appcod.es allows you to plan better keywords, track what your competition is doing and promote your app.

If you want your app to be noticed, to be downloaded and ultimately make you money, then you need to engage in ASO tactics. So don’t be the fool who fails to think about ASO.