Making your mark on Twitter may seem like an impossible feat with their millions of users and online celebrities all pipped at the post. But in reality, it is not too dissimilar from making an impression in your everyday life. Establishing relationships, passing on your knowledge and spreading the message about your brand are done in a very similar manner, albeit in the social media realm. Whilst there may be no set formula to becoming an overnight Twitter sensation, it does pay to follow in the footsteps of your industry influencers and take a more human approach in the social sphere. Take a look at this Twitter Guide Book byMashable for more information on getting started.
Stand Out – Take a look at what the majority of Twitter users are tweeting and how they do it. Then look to tweet something slightly different that will catch the attention of your prospective audience.
Brand Persona – Develop a brand persona based on your target market. Think about whom your brand would be if they were a person and how they would interact with your customer base. Ensure you are consistent in this approach to allow your Twitter followers to connect and remember your brand.
Soft Sale – Reaching out to powerful influencers on Twitter can be tough at the best of times, but when you have a brand account, it can be even trickier to encourage people to interact with you and re-tweet your posts. Engage and mention key influencers to show you have really thought about what they have had to say, without sounding like you are expecting a response. This soft sale approach can often be more rewarding, resulting in re-tweets and kudos from those who appreciate the sentiment.
Controversy – Controversial topics are great for starting debates and conversations with your target market. However, it is important to steer clear of topics that could turn into potential arguments and result in negative feeling towards your Twitter account.
Ask for Help – Ask other Twitter users for help. Even if you are the biggest brand out there, don’t act like you know it all. Invite others to your discussions and really listen to what they have to say. After all, customers know best and there are literally thousands of Twitter users who are willing to impart their wisdom.
Create Suspense – If you are planning on posting about your new blog tomorrow, tell your followers about it today. It is more likely that your following post will jump out at them if they have heard about it before, so create a little suspense and entice them to come and take a look.
If you are looking to get more out of your Twitter account, talk to one of oursocial media experts today to see how you can take Twitter by storm.