It can be difficult to see exactly how algorithmic updates have affected your site. Our case studies have shown that subtleties in updates like Panda can affect sites without you noticing in analytics. When a site has been hit by Panda or Penguin updates, there can be a subtle downgrading as a result of these algorithmic changes. Some clients who arrive with us appear to have already been hit by Panda but are unable to identify a direct cause.
The Panda Case Study
On first glance, the fluctuations in traffic pictured here may have appeared too subtle to be linked to any algorithmic changes. However, on closer inspection we can see that this is not the case.
In this example, we took the average between the updates to allow us to identify potential downgrades that we may be unaware of. With the ability to clearly see where an algorithmic downgrading has occurred, we can then take decisive action swiftly to prevent further damage to a particular site.
Consequently, it is essential that webmasters monitor their analytics closely and keep track of algorithmic updates that may be associated with unnatural shifts. As you can see, we managed to successfully halt and reverse the downgrading as a result of hidden algorithmic hits. Find out more about fixing hidden algorithmic shifts and identifying the root causes in our next blog.
If you are concerned that your site may have been impacted by algorithmic updates but are unsure of the cause, or are worried about the impending Penguin update, speak to one of our trained SEO specialists who can investigate your problem and help restore your levels of traffic.